Founder Story

Stay Wicked grew from early mornings, hard training sessions, and a shared crazy mindset between an unlikely pair of business partners, a fighter rapidly establishing himself in the UFC; the other, a mother and entrepreneur with a talent for being awkward at any given moment.

What they share is a relentless passion to hustle. If you want more out of life, you have to be willing to do more than most.

Jordan has created tattoo studios, cafés, and numerous other ventures (alongside her hardworking husband), building spaces that became part of the daily ritual for people chasing community and connection. Just next door, at Luistro Combat Academy, UFC Lightweight Quillan was doing the same, showing up every day, putting in the work, and building his career one session at a time.

What started as a simple routine of coffee before training and coconut water for recovery - and years of awkward hellos turned into conversations. Conversations turned into ideas. And those ideas became Stay Wicked.

The first creation was their signature coffee coconut water,  high in protein, no added sugar, designed for both performance and recovery. But Stay Wicked isn’t just about one drink. It’s about creating products for people who want more connection to a movement built around staying young, free, and slightly uncontrolled. For the ones who work hard, push limits, and are ready to Stay Wicked.

In a world that rewards playing it safe, Stay Wicked exists for those willing to back themselves. For everyone who chooses discipline over comfort. The ones who keep showing up long after the novelty wears off.

In a world full of saints, Stay Wicked. Because “Stay Wicked” isn’t about being reckless. It’s about being relentless.

This is just the beginning.